Ginny Becomes a Walking Doll in 1954

by janie on June 21, 2007

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To stay a leader in the doll business world, Vogue needed innovative changes to encourage the purchase of more than one of their dolls, so in 1954 they redesigned Ginny to become a walking doll. She still had the painted lashes and brows of the strung dolls but now had a special walking mechanism. To help her walk, a new plastic side fastened shoe was created. The first shoe had a flat sole, later a heel was added. Both versions had the name Ginny on the heel. These shoes would be used well into the 1960′s. There were more high quality outfits added to include the series: Tiny Miss, Kinder Crowd, Fun Time, Rain or Shine, Mr First Corsage, Whiz Kids and Candy Dandy. Vogue now found it very lucrative to sell all of the outits separately. Because little girls were now likely to have more than one doll, it is quite common to find a strung doll with a later outfit or a walking doll with an early “strung” outfit. I have even found a Ginny outfit on a “look-a-like” doll. This just adds to the fun of the hunt! The third doll pictured is my original (very played with, faded lash) doll wearing my only surviving outfit (Tiny Miss #44)!

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